Monetization Strategy Guide¶

A unified guide to planning and implementing revenue streams with the IntelliVerseX SDK.

Overview¶

The IntelliVerseX SDK supports five distinct revenue streams. Each can be enabled independently or combined to maximize lifetime value (LTV) per player.

graph LR
    A[Player] --> B{Revenue Streams}
    B --> C[Ads]
    B --> D[IAP]
    B --> E[Offerwall]
    B --> F[Season Pass]
    B --> G[Subscriptions]
    C --> C1[Banner]
    C --> C2[Interstitial]
    C --> C3[Rewarded]

Stream	SDK Class	Revenue Model	Effort
Ads	`IVXAdsManager`	CPM / CPC / CPI	Low
In-App Purchases	`IVXIAPManager`	One-time purchase	Medium
Offerwall	`IVXOfferwallManager`	CPA (cost-per-action)	Low
Season Pass	`IVXSeasonPassManager`	Recurring per season	High
Subscriptions	`IVXSubscriptionManager`	Recurring monthly/yearly	Medium

Revenue Streams¶

1. Advertising¶

Three ad formats optimized for different placements:

Format	User Impact	Revenue/Impression	Best Placement
Banner	Low — always visible	$0.10–$0.50 eCPM	Gameplay screens
Interstitial	High — full screen	$2–$10 eCPM	Between levels, after game over
Rewarded	Positive — opt-in	$10–$40 eCPM	Extra lives, 2x coins, unlocks

Rewarded First

Rewarded ads generate the highest eCPM and the best user sentiment. Always integrate these first.

2. In-App Purchases (IAP)¶

Type	Description	Example
Consumable	Used once, can repurchase	Coin packs, gem bundles
Non-Consumable	Permanent one-time unlock	Remove ads, character skins
Subscription	Recurring access	VIP pass, premium features

3. Offerwall¶

Users complete third-party tasks (install apps, surveys, sign-ups) in exchange for in-game currency. Revenue is split between the offerwall provider and you.

Supported providers: Pubscale, Xsolla
Average eCPM: $20–$80 (varies heavily by geo)
Best for: Giving non-paying users a path to earn premium currency

4. Season Pass¶

A time-limited progression track with free and premium tiers:

Tier	Cost	Content
Free Track	$0	Basic rewards every few levels
Premium Track	$4.99–$14.99	Exclusive cosmetics, currency, bonus XP
Premium+ Track	$9.99–$24.99	Everything above + instant level skip

5. Subscriptions¶

Recurring revenue for VIP or premium access:

Plan	Price	Perks
Weekly	$0.99	Ad removal, daily bonus
Monthly	$4.99	All weekly perks + exclusive content
Annual	$39.99	All monthly perks + 33% discount

Revenue Comparison¶

Expected ARPDAU (Average Revenue Per Daily Active User) by stream:

Stream	Hypercasual	Casual	Midcore	Hardcore/RPG
Banner Ads	$0.02–$0.05	$0.01–$0.03	—	—
Interstitial Ads	$0.05–$0.15	$0.03–$0.08	$0.01–$0.03	—
Rewarded Ads	$0.03–$0.10	$0.05–$0.15	$0.02–$0.05	$0.01–$0.03
IAP	$0.01–$0.03	$0.05–$0.15	$0.10–$0.40	$0.15–$0.60
Offerwall	$0.005–$0.02	$0.01–$0.05	$0.02–$0.05	$0.02–$0.05
Season Pass	—	$0.02–$0.08	$0.05–$0.15	$0.10–$0.30
Subscription	—	—	$0.03–$0.10	$0.05–$0.20
Total ARPDAU	$0.10–$0.35	$0.17–$0.54	$0.23–$0.78	$0.33–$1.18

Regional Variance

ARPDAU varies dramatically by geography. Tier-1 markets (US, UK, DE, JP) can be 5–10x higher than Tier-3 markets.

Strategy Templates by Genre¶

Hypercasual¶

Revenue mix: 80% Ads · 15% IAP · 5% Offerwall

// Hypercasual monetization setup
var config = new IVXMonetizationConfig
{
    EnableBannerAds = true,
    EnableInterstitialAds = true,
    EnableRewardedAds = true,
    EnableIAP = true,
    EnableOfferwall = true,
    EnableSeasonPass = false,
    EnableSubscriptions = false,
    InterstitialFrequency = 2  // every 2 actions
};

Placement	Format	Trigger
Always-on bottom	Banner	Gameplay
Between actions	Interstitial	Every 2–3 taps/levels
2x reward button	Rewarded	After every reward screen
Coin shop fallback	Offerwall	When user lacks currency

Casual¶

Revenue mix: 50% Ads · 30% IAP · 10% Offerwall · 10% Season Pass

var config = new IVXMonetizationConfig
{
    EnableBannerAds = true,
    EnableInterstitialAds = true,
    EnableRewardedAds = true,
    EnableIAP = true,
    EnableOfferwall = true,
    EnableSeasonPass = true,
    EnableSubscriptions = false,
    InterstitialFrequency = 3  // every 3 levels
};

Placement	Format	Trigger
Menu screens	Banner	Non-gameplay screens
Level transitions	Interstitial	Every 3 levels
Extra life / continue	Rewarded	On fail
Cosmetic shop	IAP	Voluntary
Battle pass tab	Season Pass	Seasonal (6–8 weeks)

Midcore¶

Revenue mix: 20% Ads · 50% IAP · 10% Offerwall · 20% Season Pass

var config = new IVXMonetizationConfig
{
    EnableBannerAds = false,
    EnableInterstitialAds = true,
    EnableRewardedAds = true,
    EnableIAP = true,
    EnableOfferwall = true,
    EnableSeasonPass = true,
    EnableSubscriptions = false,
    InterstitialFrequency = 5  // infrequent
};

Placement	Format	Trigger
Speedup / skip timer	Rewarded	Voluntary
Natural story breaks	Interstitial	Sparse
Progression packs	IAP	Level-gated offers
Exclusive gear track	Season Pass	Monthly seasons

Hardcore / RPG¶

Revenue mix: 10% Ads · 40% IAP · 10% Offerwall · 30% Season Pass · 10% Subscription

var config = new IVXMonetizationConfig
{
    EnableBannerAds = false,
    EnableInterstitialAds = false,
    EnableRewardedAds = true,
    EnableIAP = true,
    EnableOfferwall = true,
    EnableSeasonPass = true,
    EnableSubscriptions = true,
    InterstitialFrequency = 0  // disabled
};

Placement	Format	Trigger
Optional bonus loot	Rewarded	Post-dungeon
Gacha / summon	IAP	Core loop
Premium battle pass	Season Pass	Every 4–6 weeks
VIP membership	Subscription	Permanent offer

Integration Order¶

Integrate revenue streams in this recommended order to maximize ROI on dev time:

graph TD
    A["1. Rewarded Ads"] --> B["2. IAP (Core Products)"]
    B --> C["3. Season Pass"]
    C --> D["4. Offerwall"]
    D --> E["5. Subscription"]

    style A fill:#22c55e,color:#fff
    style B fill:#3b82f6,color:#fff
    style C fill:#a855f7,color:#fff
    style D fill:#f59e0b,color:#fff
    style E fill:#ef4444,color:#fff

Priority	Stream	Rationale
1	Rewarded Ads	Easiest integration, highest eCPM, best user sentiment
2	IAP	Core revenue driver, define economy early
3	Season Pass	Strong retention driver + reliable revenue per season
4	Offerwall	Incremental revenue, low effort via SDK
5	Subscription	Requires established audience and proven value prop

SDK Class Mapping¶

Each revenue stream maps to a dedicated IntelliVerseX manager:

Stream	Manager Class	Config ScriptableObject
Banner / Interstitial / Rewarded Ads	`IVXAdsManager`	`IVXAdsConfig`
In-App Purchases	`IVXIAPManager`	`IVXIAPConfig`
Offerwall	`IVXOfferwallManager`	`IVXOfferwallConfig`
Season Pass	`IVXSeasonPassManager`	`IVXSeasonPassConfig`
Subscriptions	`IVXSubscriptionManager`	`IVXIAPConfig` (subscription type)
Wallet / Currency	`IVXWalletManager`	— (Nakama-backed)
Revenue Analytics	`IVXSatoriClient`	—

Initialization¶

All monetization systems initialize through the SDK bootstrap:

using IntelliVerseX.Monetization;

public class MonetizationBootstrap : MonoBehaviour
{
    [SerializeField] private IVXAdsConfig _adsConfig;
    [SerializeField] private IVXIAPConfig _iapConfig;
    [SerializeField] private IVXOfferwallConfig _offerwallConfig;

    private async void Start()
    {
        await IVXAdsManager.Instance.InitializeAsync(_adsConfig);
        await IVXIAPManager.Instance.InitializeAsync(_iapConfig);
        await IVXOfferwallManager.Instance.InitializeAsync(_offerwallConfig);
    }
}

Anti-Patterns¶

Avoid These Mistakes

The following patterns will hurt retention, ratings, and long-term revenue.

Anti-Pattern	Impact	Fix
Interstitial after every action	1-star reviews, high churn	Cap at every 3–5 actions minimum
No rewarded ad option	Missed highest-eCPM format	Add rewarded for 2x coins, extra lives
Hard paywall on Day 1	90%+ users churn instantly	Offer generous free tier, paywall at Day 3+
No free path to premium currency	Non-payers leave permanently	Add offerwall + rewarded ads as free path
IAP prices too high for market	Low conversion rate	Localize pricing, start with $0.99–$4.99 entry
Ads during tutorial	Terrible first impression	Disable ads for first 3–5 minutes
No ad cooldown	Banner blindness, frustration	Minimum 60s between interstitials
Rewarded ad with no real value	Users stop watching	Offer meaningful rewards (2x, extra life)

if (IVXPrivacyManager.IsGDPRApplicable())
{
    bool consent = await IVXPrivacyManager.ShowConsentDialogAsync();
    IVXAdsManager.Instance.SetGDPRConsent(consent);
    IVXOfferwallManager.Instance.SetGDPRConsent(consent);
}

Requirement	SDK Support
Consent before personalized ads	`IVXPrivacyManager.ShowConsentDialogAsync()`
Right to withdraw consent	`IVXPrivacyManager.RevokeConsentAsync()`
Data deletion request	`IVXPrivacyManager.RequestDataDeletionAsync()`

COPPA (Children Under 13)¶

if (isChildDirectedApp)
{
    IVXAdsManager.Instance.SetCOPPACompliance(true);
    IVXOfferwallManager.Instance.SetEnabled(false);
    IVXIAPManager.Instance.SetParentalGateRequired(true);
}

Offerwall & Children

Offerwalls are not permitted in COPPA-compliant apps. Disable IVXOfferwallManager entirely when targeting children under 13.

CCPA (California Users)¶

if (IVXPrivacyManager.IsCCPAApplicable())
{
    IVXAdsManager.Instance.SetCCPAConsent(userOptedIn);
}

A/B Testing Monetization¶

Use the IntelliVerseX Satori integration to run server-side experiments:

var variant = await IVXSatoriClient.GetExperimentVariant("monetization_v2");

switch (variant)
{
    case "aggressive_ads":
        config.InterstitialFrequency = 2;
        break;
    case "balanced":
        config.InterstitialFrequency = 4;
        break;
    case "iap_focus":
        config.EnableInterstitialAds = false;
        config.EnableRewardedAds = true;
        break;
}

Metrics to Track¶

Metric	Description	Target
ARPDAU	Revenue per daily active user	Genre-dependent
Ad eCPM	Revenue per 1000 impressions	$5–$30
IAP Conversion	% of users who purchase	2–5%
ARPPU	Revenue per paying user	$5–$50
D7 Retention	Users returning after 7 days	15–30%
LTV	Lifetime value per user	$0.50–$5.00

Revenue Analytics¶

Track all monetization events through the unified analytics pipeline:

IVXAdsManager.OnAdRevenue += (data) =>
{
    IVXSatoriClient.TrackEvent("ad_revenue", new Dictionary<string, object>
    {
        { "ad_type", data.AdType },
        { "network", data.NetworkName },
        { "revenue", data.Revenue },
        { "currency", "USD" }
    });
};

IVXIAPManager.OnPurchaseCompleted += (purchase) =>
{
    IVXSatoriClient.TrackEvent("iap_purchase", new Dictionary<string, object>
    {
        { "product_id", purchase.ProductId },
        { "price", purchase.Price },
        { "currency", purchase.CurrencyCode }
    });
};

Quick Decision Matrix¶

Use this matrix to decide which streams to enable based on your game:

Question	Yes → Enable	No → Skip
Sessions > 5 min?	Interstitial ads	Banner only
Natural reward moments?	Rewarded ads	—
Virtual economy?	IAP + Offerwall	—
Retention > D7 20%?	Season Pass	—
DAU > 10K?	Subscription	—
Targeting children?	—	Offerwall, personalized ads

Stream	Hypercasual	Casual	Midcore	Hardcore/RPG
Banner Ads	\(0.02–\)0.05	\(0.01–\)0.03	—	—
Interstitial Ads	\(0.05–\)0.15	\(0.03–\)0.08	\(0.01–\)0.03	—
Rewarded Ads	\(0.03–\)0.10	\(0.05–\)0.15	\(0.02–\)0.05	\(0.01–\)0.03
IAP	\(0.01–\)0.03	\(0.05–\)0.15	\(0.10–\)0.40	\(0.15–\)0.60
Offerwall	\(0.005–\)0.02	\(0.01–\)0.05	\(0.02–\)0.05	\(0.02–\)0.05
Season Pass	—	\(0.02–\)0.08	\(0.05–\)0.15	\(0.10–\)0.30
Subscription	—	—	\(0.03–\)0.10	\(0.05–\)0.20
Total ARPDAU	\(0.10–\)0.35	\(0.17–\)0.54	\(0.23–\)0.78	\(0.33–\)1.18

Format	User Impact	Revenue/Impression	Best Placement
Banner	Low — always visible	\(0.10–\)0.50 eCPM	Gameplay screens
Interstitial	High — full screen	\(2–\)10 eCPM	Between levels, after game over
Rewarded	Positive — opt-in	\(10–\)40 eCPM	Extra lives, 2x coins, unlocks