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Marketing Kit Skill

Skill ID: ivx-marketing-kit

name: ivx-marketing-kit description: Generates promotional marketing assets including newsletters, influencer kits, community graphics, and animated GIFs version: 1.0.0 trigger_phrases: - "generate marketing kit" - "create newsletter assets" - "build influencer kit" - "generate community graphics" - "extract trailer gifs"

Overview

This skill generates a complete suite of promotional assets to support game launches. It runs the marketing_kit.py pipeline and consumes competitor_intel.json (if available) to ensure messaging highlights unique differentiators rather than generic copy.

Capabilities

  1. Newsletter Assets: Generates 3 HTML email templates (launch, update, event) via an MJML-style builder.
  2. Influencer Kit: Bundles a fact sheet PDF, logo/screenshot assets, usage guidelines, and a brand voice summary.
  3. Community Graphics: Generates 6 platform-sized variants (Reddit banners, Discord server icons/banners, forum headers, Twitch banners, Steam community assets).
  4. Animated GIFs: Extracts loops from the game trailer and creates sprite-based GIFs via FFmpeg.

Usage

To generate the marketing kit, run the pipeline:

python -m pipelines.runner run \
  --config configs/pipelines/marketing_kit.yaml \
  --args '{"brand_id":"<brand_id>","game_id":"<game_id>"}'

Integration

This pipeline is fully integrated into the ivx_full_game orchestrator, running in Phase 4 (Marketing & Distribution) after the competitor_analysis stage.