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Store Launcher

Skill ID: ivx-store-launcher

name: ivx-store-launcher description: >- AI-powered app store asset generation and automated submission: icons, screenshots, key art, feature graphics, trailers, and direct submission to App Store Connect and Google Play Console. Use when the user says "store assets", "app icon", "screenshots", "key art", "feature graphic", "app store submission", "google play", "app store connect", "trailer generation", "store listing", "ASO", "launch game", or needs store-ready assets or automated deployment. version: "1.0.0" author: "IntelliVerse-X team@intelli-verse-x.ai" allowed-tools: - Read - Write - Edit - Glob - Grep - Shell

Overview

The Store Launcher generates all assets required for app store listings — icons, screenshots, feature graphics, key art, promotional banners, and game trailers — and optionally submits them directly to App Store Connect and Google Play Console via their APIs. All outputs are sized to each store's exact requirements.

Game Name + Characters + Screenshots/Gameplay
       │
       ▼
┌── Content-Factory ──────────────────────────────────────┐
│  LLM Asset Planning → Image Gen (key art, icon)         │
│  → Screenshot Composition → Trailer Assembly (FFmpeg)   │
│  → Store-Spec Sizing → Metadata Generation              │
│  → Optional: API Submit to App Store / Google Play      │
└──────────────────────┬──────────────────────────────────┘
                       │
         ┌─────────────┼──────────────┐
         ▼             ▼              ▼
    Store Assets   Trailer.mp4   Store Metadata
    (sized per     (30-60 sec)   (title, desc,
     platform)                    keywords)

Content-Factory API

Trigger via REST

curl -X POST http://localhost:8001/pipelines/store_launch \
  -H "Content-Type: application/json" \
  -d '{
    "game_id": "brain-quest",
    "game_name": "Brain Quest - Trivia Challenge",
    "description": "Test your knowledge across 20+ categories with fun characters!",
    "genre": "puzzle",
    "characters": ["Quizzy", "Atlas", "Luna"],
    "character_assets_dir": "characters/",
    "gameplay_screenshots": ["screen1.png", "screen2.png", "screen3.png"],
    "platforms": ["ios", "android", "steam"],
    "generate_trailer": true,
    "ivx_export": true
  }'

Generated Output

store_launch/
├── ios/
│   ├── icon_1024x1024.png                    # App Store icon (no rounded corners)
│   ├── screenshots/
│   │   ├── iphone_6.7_01_1290x2796.png       # iPhone 6.7" (required)
│   │   ├── iphone_6.7_02_1290x2796.png
│   │   ├── iphone_6.7_03_1290x2796.png
│   │   ├── iphone_6.5_01_1284x2778.png       # iPhone 6.5"
│   │   ├── ipad_12.9_01_2048x2732.png        # iPad 12.9"
│   │   └── ipad_12.9_02_2048x2732.png
│   └── preview/
│       └── app_preview_1080x1920.mp4          # 15-30 sec app preview
├── android/
│   ├── icon_512x512.png                       # Google Play icon
│   ├── feature_graphic_1024x500.png           # Feature graphic (required)
│   ├── screenshots/
│   │   ├── phone_01_1080x1920.png
│   │   ├── phone_02_1080x1920.png
│   │   ├── phone_03_1080x1920.png
│   │   ├── tablet_01_1920x1200.png
│   │   └── tablet_02_1920x1200.png
│   └── promo/
│       └── promo_video.mp4                    # YouTube promo video
├── steam/
│   ├── header_460x215.png                     # Steam store header
│   ├── capsule_231x87.png                     # Small capsule
│   ├── capsule_467x181.png                    # Large capsule
│   ├── hero_3840x1240.png                     # Library hero
│   ├── logo_1280x720.png                      # Library logo
│   ├── page_bg_1438x810.png                   # Store page background
│   └── screenshots/
│       ├── screenshot_01_1920x1080.png
│       └── screenshot_02_1920x1080.png
├── trailer/
│   ├── trailer_1080p.mp4                      # 30-60 second game trailer
│   ├── trailer_4k.mp4                         # 4K variant
│   └── thumbnail.png                          # Trailer thumbnail
├── social/
│   ├── twitter_banner_1500x500.png
│   ├── facebook_cover_820x312.png
│   ├── discord_banner_960x540.png
│   └── youtube_thumbnail_1280x720.png
└── ivx/
    └── store_manifest.json                    # All assets + metadata

Store Manifest (ivx/store_manifest.json)

{
  "game_id": "brain-quest",
  "game_name": "Brain Quest - Trivia Challenge",
  "short_description": "Test your knowledge across 20+ categories!",
  "full_description": "Challenge your brain with thousands of trivia questions...",
  "genre": "puzzle",
  "content_rating": "everyone",
  "keywords": ["trivia", "quiz", "brain", "knowledge", "puzzle"],
  "platforms": {
    "ios": {
      "bundle_id": "com.studio.brainquest",
      "icon": "ios/icon_1024x1024.png",
      "screenshots": {
        "iphone_6.7": ["ios/screenshots/iphone_6.7_01_1290x2796.png"],
        "iphone_6.5": ["ios/screenshots/iphone_6.5_01_1284x2778.png"],
        "ipad_12.9": ["ios/screenshots/ipad_12.9_01_2048x2732.png"]
      },
      "app_preview": "ios/preview/app_preview_1080x1920.mp4"
    },
    "android": {
      "package_name": "com.studio.brainquest",
      "icon": "android/icon_512x512.png",
      "feature_graphic": "android/feature_graphic_1024x500.png",
      "screenshots": {
        "phone": ["android/screenshots/phone_01_1080x1920.png"],
        "tablet": ["android/screenshots/tablet_01_1920x1200.png"]
      }
    },
    "steam": {
      "app_id": null,
      "header": "steam/header_460x215.png",
      "capsule_small": "steam/capsule_231x87.png",
      "capsule_large": "steam/capsule_467x181.png",
      "hero": "steam/hero_3840x1240.png",
      "logo": "steam/logo_1280x720.png",
      "screenshots": ["steam/screenshots/screenshot_01_1920x1080.png"]
    }
  },
  "trailer": {
    "file_1080p": "trailer/trailer_1080p.mp4",
    "file_4k": "trailer/trailer_4k.mp4",
    "duration_sec": 45,
    "thumbnail": "trailer/thumbnail.png"
  },
  "social": {
    "twitter_banner": "social/twitter_banner_1500x500.png",
    "facebook_cover": "social/facebook_cover_820x312.png",
    "discord_banner": "social/discord_banner_960x540.png",
    "youtube_thumbnail": "social/youtube_thumbnail_1280x720.png"
  }
}

Automated Submission

App Store Connect (iOS)

from utils.store_submit import AppStoreSubmitter

submitter = AppStoreSubmitter(
    issuer_id="your-issuer-id",
    key_id="your-key-id",
    key_file="AuthKey_XXXX.p8"
)

await submitter.upload(
    bundle_id="com.studio.brainquest",
    manifest="store_launch/ivx/store_manifest.json",
    ipa_path="builds/brainquest.ipa"
)

Google Play Console (Android)

from utils.store_submit import GooglePlaySubmitter

submitter = GooglePlaySubmitter(
    service_account_json="google-play-service-account.json"
)

await submitter.upload(
    package_name="com.studio.brainquest",
    manifest="store_launch/ivx/store_manifest.json",
    aab_path="builds/brainquest.aab",
    track="internal"  # internal → alpha → beta → production
)

Supported Stores

Store Icon Size Screenshot Sizes Extras
App Store 1024×1024 1290×2796, 1284×2778, 2048×2732 App Preview video
Google Play 512×512 1080×1920, 1920×1200 Feature Graphic 1024×500
Steam 460×215 header 1920×1080 Hero, capsules, logo
Meta Quest 1024×1024 2560×1440 Cover art 3:1
Nintendo eShop 1024×1024 1280×720 Banner 1920×1080
Xbox 584×800 1920×1080 Hero art 1920×1080
PlayStation 512×512 1920×1080 Background 1920×1080
Epic Games 400×400 1920×1080 Offer image 2560×1440
itch.io 630×500 Any Cover image, banner

Trailer Generation

The pipeline uses FFmpeg to compose a game trailer from:

  1. Character promo art (zoom/pan animations)
  2. Gameplay screenshots (crossfade transitions)
  3. Feature callouts (text overlays)
  4. Generated music (from Game Audio Factory)
  5. Logo reveal (ending shot)

Platform Notes

VR Stores

  • Meta Quest Store requires 2560×1440 landscape screenshots
  • Include 360-degree environment shots if applicable
  • Trailer should demonstrate spatial interaction

Console Stores

  • Each console has strict asset requirements — manifest validates per-platform
  • ESRB/PEGI rating metadata included in store_manifest.json

Steam

  • Capsule images are make-or-break for discovery
  • Generate multiple A/B variants for testing
  • Include animated GIF for store page

Checklist

  • Content-Factory API accessible
  • Game info provided (name, description, genre, characters)
  • Gameplay screenshots or character assets available
  • Target platforms specified
  • Pipeline triggered with ivx_export: true
  • store_manifest.json generated with all platform assets
  • Icon sizes match platform requirements exactly
  • Screenshots match platform resolution requirements
  • Feature graphic / capsule images look compelling
  • Trailer generated (30-60 seconds, engaging)
  • Social media banners generated
  • Metadata (title, description, keywords) reviewed
  • Store API credentials configured (for auto-submit)
  • Submission tested on internal/alpha track first
  • VR: 2560×1440 landscape screenshots included
  • Console: platform-specific rating metadata added